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The Kickstarter Accelerator
Introduction
Welcome!
How to Use This Course
**********TROUBLESHOOTING**********
Our Policy on Private Messaging
Additional Notes on Private Messaging
A Note on Video Quality
A Note on Transcripts
Our Cancellation Policy (for the payment plan)
Out Refund Policy (all plans)
Introductory Topics
What is Crowdfunding? (Russell's Instructional Videos) (12:27)
Will Kickstarter Work For My Project? (Russell's Instructional Videos) (49:30)
The Most Important Part of Any Kickstarter Campaign
Best Time of Year To Launch a Campaign
5 Tips to Make Your Kickstarter Go Off Without a Hitch
How Not To Screw Up Your Kickstarter Campaign (87:07)
What If You Do EVERYTHING and It Still Doesn't Work? (14:35)
The ESSENTIAL Build videos <------- START HERE
DS1- Basics section (Russell's Dragon Strife campaign) (22:54)
DS2 - Rewards (Russell's Dragon Strife campaign) (76:51)
DS3 - Video analysis (Russell's Dragon Strife campaign)) (10:46)
DS4 - Writing Reward Descriptions (Russell's Dragon Strife campaign) (7:34)
DS5 - Designing your Reward Tiers (Russell's Dragon Strife campaign) (8:58)
DS6 - Explaining Premium Rewards (Russell's Dragon Strife campaign) (8:30)
DS7 - Story (Russell's Dragon Strife campaign) (40:19)
The simple "perfect" sales page worksheet and walkthrough (12:41)
Author Kickstarter launch checklist
Month 1: Planning Your Campaign
Building Your Budget (Russell's Instructional Videos) (7:59)
Setting Campaign Rewards (Russell's Instructional Videos) (9:23)
How To Create a Campaign People Want To Back (Russell's Instructional Videos) (7:38)
Three Steps to an Effective Campaign Video (Russell's Instructional Videos)
VC1 - Setting Up the Basics (Russell's Audio Drama Campaign) (22:54)
VC2 - Building a Campaign Page (Russell's Audio Drama Campaign) (66:46)
VC3 - Final Walkthrough (Russell's Audio Drama Campaign) (13:36)
VC4 - Final Checks (Russell's Audio Drama Campaign) (37:52)
VC5 - Behind the Scenes of the Backend of the Campaign (Russell's Audio Drama Campaign) (16:11)
1 - Fears - (Monica's WD&D Fiction Campaign) (41:22)
2 - Reward Tiers - (Monica's WD&D Fiction Campaign) (50:15)
3 - Setting Up Your Project (Monica's WD&D Fiction Campaign) (19:12)
4 - Budget (Monica's WD&D Fiction Campaign) (42:00)
5 - Budget (Part 2) (Monica's WD&D Fiction Campaign) (14:33)
6 - Moving Reward Tiers to Kickstarter (Monica's WD&D Fiction Campaign) (21:38)
7 - Your Basic Story (Monica's WD&D Fiction Campaign) (18:23)
NF1 - My Goals (Monica's Nonfiction Campaign) (40:10)
NF2 - Reward Tiers (Monica's Nonfiction Campaign) (44:17)
NF3 - Stretch Goals (Monica's Nonfiction Campaign) (24:25)
NF4 - Backer Rewards (Monica's Nonfiction Campaign) (11:59)
Behind-the-Scenes of a $40k Campaign Design - Cthuhlu Walkthrough (Russell's Fiction Campaigns) (23:59)
Building less popular titles to increase campaign value (12:46)
Building a stack for super premium rewards (24:45)
Generating a good Kickstarter URL (2:32)
Why and how to justify premium pricing (23:18)
Preview vs prelaunch page and how to find each (3:29)
Cool marketing and cross promotion tactics that can vastly increase the reach of your camapign (12:32)
Adding a Meta (Facebook) pixel to your Kickstarter (0:36)
What is a Meta (Facebook) pixel - From Create Profitable Facebook Ads course (5:39)
****IF YOU HAVE A SECRET PEN NAME, WATCH THIS**** (3:23)
Advanced Analytics (6:02)
Images in rewards (2:55)
Month 2: Pre-Marketing Your Campaign
How Online Marketing Works (Mapping to Kickstarter) (Russell's Instructional Videos) (19:49)
Pre-Launch Marketing (Russell's Instructional Videos) (14:28)
The Marketing You Should Focus On (Russell's Instructional Videos) (8:43)
The Best Way to Figure Out Your Messaging (Russell's Instructional Videos) (14:38)
Grow Your Network, Get More Backers (Russell's Instructional Videos) (9:09)
How To Build Press Contacts (Russell's Instructional Videos) (6:05)
How To Spin Bad News To Your Advantage (Russell's Instructional Videos) (6:45)
5 Steps to a Killer Facebook Campaign Update (Russell's Instructional Videos)
Congruency—Do You Have It? (Russell's Instructional Videos) (8:35)
8 - Launch Basics (Monica's WD&D Fiction Campaign) (54:17)
9 - Scaling Back Your Campaign (Monica's WD&D Fiction Campaign) (26:58)
10 - Getting Followers To Your Pre-Launch Page (Monica's WD&D Fiction Campaign) (16:43)
11 - Pre-Marketing Email Sequence (Monica's WD&D Fiction Campaign) (47:42)
Building out graphics (2:55)
Create a universal tracking pixel (3:20)
Why is your campaign getting rejected? (4:28)
How many prelaunch backers should you aim for? (5:19)
Month 3: Launching Your Campaign
The Case for your book (37:29)
Your launch year (20:16)
Cross-Promotion and Backer Update Swaps (Russell's Instructional Videos) (22:41)
Daily weekly, stretch goals (10:30)
The sideways sales letter (3:49)
Campaign marketing (17:48)
Russell's exact prelaunch and launch email sequence (14:45)
Getting sharing imagery on Facebook and Twitter correct (3:25)
Imagery in practice (9:01)
Backer Update Swap template (10:31)
Converting AVIF Kickstarter images to JPG (2:10)
Dealing with canceled pledges (6:26)
How many unsubscribes can you expect? (14:04)
How to change the launch momentum by talking about different tiers of your campaign (9:46)
Messaging backers (3:54)
How to change a reward once somebody backs (6:24)
How to use, reuse, and repurpose your launch content (10:21)
How to track your freebie opt-in rate during your campaign (11:32)
Objections (20:35)
What to do when your campaign dies (20:19)
Balancing unsubscribes with new subscribers (7:25)
CASE STUDY: Changing your messaging during a campaign (21:44)
How to fix Kickstarter campaigns using Facebook/Amazon ad strategies (27:55)
What percentage of project followers should convert into backers? (3:55)
Month 4: Fulfilling Your Campaign
Get Your Kickstarter Project Into Backer Hands (Russell's Instructional Videos) (7:35)
Step By Step of Packing and Shipping Kickstarter Campaigns Quickly (Russell's Instructional Videos) (10:35)
Get Your Kickstarter Project Onto Retailers (Russell's Instructional Videos) (8:46)
Blurbs worksheet (13:56)
Should you ship books directly to readers from POD or ship them yourself (4:58)
Kickstarter surveys (1:44)
Should you use Kickstarter surveys or Backerkit? (11:42)
Backerkit walkthrough (20:28)
Getting Survey Questions right (4:10)
Building a Backerkit campaign from scratch (44:38)
Indiegogo indemand (7:09)
How to debrief after a campaign (34:26)
How many backers can you expect to return to your next campaign (17:53)
How to deliver early bird, weekly perks, and your other rewards (11:05)
When is your campaign considered over? (2:18)
What to expect for your next campaign? (8:24)
What happens if people don't answer their surveys? (7:34)
The postcard trick when packing books (2:29)
How to grow your projects from campaign to campaign (10:53)
How to fix shipping costs for add-ons in Backerkit (5:07)
How to fulfill backer number specific goals in Backerkit (6:04)
Using Pirateship's Simple Export Rate for international shipping to save money (5:49)
How to ship original art securely (6:33)
How to use Kickstarter to land a publishing deal (17:59)
Additional Paid Presentations and Q&As
How To Create a Killer Novel Kickstarter Campaign (161:16)
Kickstarter Q&A Call - January 2022
5 Places You Make Money During Your Kickstarter Campaign (April 14 2022 Webinar)
2-Hour Kickstarter For Authors Small Group Workshop
Russell's $40,000 Cthulhu is Hard to Spell walkthrough (23:59)
Student Mentoring
How Do You Rapidly Improve an Ongoing Campaign? With Craig Price (25:46)
What is Wrong With My Campaign? With Tracy Eire (22:49)
Can You Turn Around a Campaign in a Few Days? With Tom Fowler (22:58)
How To Get Through Paralysis and Actually Launch Your Kickstarter. With Kimberly Gordon (19:22)
What campaign should I do? - DF Hart (12:11)
What campaign should I do - Therena (14:12)
How can I improve my campaign - Jennifer (21:05)
What's wrong with my second campaign - Zombie Cats (16:57)
Campaign analysis for Joanna Penn's memoir campaign preview (16:58)
What's wrong with my campaign? - Gina Danna (15:17)
Tools
Budget Spreadsheet (Example)
Work for hire template
VIP call example (81:15)
Get Your Book Selling on Kickstarter pdf
Dragon Strife audio commentary example
Vendor list
Breakeven budget worksheet (8:46)
Blurb worksheet and walkthrough (13:57)
The 5-Day Challenge
The BEST SEO Optimizations For Getting Visible on Kickstarter (10:11)
Why Imagery Matters on Kickstarter and How To Get the Right Images For Your Project (10:50)
The Exact 3-Step Method To Create a Converting Video For Your Kickstarter Project (5:56)
How Much Money Can You Raise? Setting Your Funding Goal in an All-Or-Nothing Environment (8:36)
Considerations For Choosing Your Launch Date and Some of the Best Ways to Warm Up Your Audience (10:06)
Sprint With Us Schedule and Tasks
How It Works
Month 1: Design and Set Up Your Campaign
Month 1, Preweek Tasks
Month 1, Week 1 Tasks
Month 1, Week 2 Tasks
Month 1, Week 3 Tasks
DS2 - Rewards (Russell's Dragon Strife campaign)
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