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Go Wide, Grow Wide
Introduction
Welcome!
How To Use This Course
Troubleshooting
Our Policy on Private Messaging
A Note on Video Quality
Our Cancellation Policy (for the payment plan)
Our Refund Policy (all plans)
Tools
Catalog Check and Audit (To Be Used With Tools) (48:35)
My Publishing Process (Sample)
Catalog Check Template
Pricing Audit (To Be Used With Tools) (33:57)
Pricing Audit Template
Going Wide - General Lessons
What Is Selling Wide? (14:15)
Why Go Wide?
Why Grow Wide?
How To Go Wide
Wide Mindset (30:46)
Going Wide - General Marketing Strategies
General Marketing Strategies for Wide Authors
Writing a Book Description Optimized for All Five Major Retailers
Introduction to the Ultimate Book Description (4:48)
Finding Keywords and Categories on Amazon (June 2022) (49:54)
Finding Keywords and Categories on Google Play Books (June 2022) (35:57)
Finding Keywords and Categories on Apple Books (June 2022) (23:42)
Finding Keywords and Categories on Kobo (June 2022) (16:22)
Finding Keywords and Categories on Barnes and Noble (June 2022) (16:29)
Apple Books
Get Your Book Selling on Apple Books (ebook)
Part 1: Apple Books Basics (Unofficial Apple Books Mini-Course) (111:21)
Part 2: Apple Books Intermediate (Unofficial Apple Books Mini-Course) (122:43)
Part 3: Apple Books Advanced (Unofficial Apple Books Mini-Course) (121:15)
Part 4: Apple Books Expert (Unofficial Apple Books Mini-Course) (108:30)
Optimizing Your Metadata at Apple Books
Apple Books Merchandising
Apple Books FAQ
Amazon
Interpreting the Amazon Algorithms (Wide Perspective) (July 2022) (113:52)
Kobo
Interpreting the Kobo Store Algorithms (July 2022) (115:52)
Google Play Books
Interpreting the Google Play Book Store Algorithms (July 2022) (117:02)
Barnes and Noble
1 - Optimizing Your Listing at B&N (34:40)
2 - Ranking Higher at B&N (58:53)
3 - Merchandising and You May Also Likes (51:47)
4 - Carousels (20:31)
5 - Personalized Recommendations (28:03)
Website Sales
Direct Sales on Your Website Workshop (July 2022) (137:54)
01 - What is a Special Offer (46:35)
02 - Where Do Direct Sales Special Offers Fit Into My Business (47:13)
03 - Seven Questions to Answer About Your Offer (39:34)
04 - Potential Projects For Your Direct Sales Special Offer (25:23)
05 - Messaging About Your Offer (53:11)
06 - Copywriting And the Sideways Sales Letter (37:43)
07 - Getting Your Message Out There (32:42)
08 - Getting More Traffic and Signups (30:39)
Bonus Webinars and Extra Content
Replay: Five 2022 Publishing Trends Learned From Wide Retailers (82:24)
Going Wide and the Enneagram with Claire Taylor (40:35)
06 - Copywriting And the Sideways Sales Letter
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