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Create Profitable Facebook Ads
Previews
Customer Journey (9:04)
Adset basics (6:58)
Setting up a Business Manager Account (3:19)
Introduction
Welcome Video (0:26)
The Customer Journey
What should you get out of this course? (1:56)
The customer journey (9:04)
Cold-Warm-Hot audiences (14:38)
Why you shouldn't abandon ads quickly (3:17)
Two profitable Facebook ad strategies (9:35)
The Basics of a Facebook Ads Account
What is a Facebook pixel? (1:14)
Setting up a business manager account (3:19)
Switching to a previous version of ads manager (1:02)
Setting up the Facebook pixel (4:25)
Facebook pixel conversion events (4:56)
How to use Facebook Audience Insights (4:55)
How to create Facebook custom audiences and lookalike audiences (9:48)
Ads Manager Overview
Cosmetic changes to the ads manager (4:39)
Ads manager overview (3:11)
Campaign level basics (9:04)
Adset basics (6:58)
Ad level overview (10:05)
How to create an effective ad
Copywriting basics (27:00)
How to add emojis and bold text to ads (2:17)
Effective campaign imagery (10:29)
How to model effective ads (11:44)
How to use Google's Reverse Image Search to Find the Perfect Images (2:59)
Where to find effective ad imagery (6:59)
When to boost a post (7:18)
Why you should use square ads (2:43)
How to effectively use carousel ads (3:34)
How to use video ads effectively (6:21)
How to use carousel ads for testimonials or reviews (1:51)
How to request a manual review (2:47)
How to edit a Facebook ad without losing social proof (6:50)
A test of square vs. rectangular ads (2:01)
How to Target ads
How to market using other people's content using genius links (5:54)
Ad placements and how to use them (5:58)
How to narrow a big audience (11:27)
How to build a big audience from many small audiences (5:53)
How to use suggestions and browse to help define your audience (5:01)
How changing targets can affect ad costs - A case study (6:36)
How to bring old audiences into a new Facebook business manager account (5:42)
How the right targeting can cut your costs in half (5:59)
How to scale advertising
Setting up ads for effective scaling (11:58)
How to retarget an ad (2:57)
How to ban someone from your Facebook page (0:41)
Incremental vs. sideways scaling (9:26)
Why you should always be testing multiple ads (6:57)
How to create landing pages that sell (20:41)
How to use Similarweb to get competitive intelligence on your competitors (2:53)
How much should you pay for your Facebook ads? (11:45)
How I cut and test ads once ad costs start to rise (4:17)
Why I don't wait for 500 impressions before killing an ad (9:03)
Why knowing your break-even cost is critical for scaling (7:18)
Goodbye
Goodbye video (0:36)
How the right targeting can cut your costs in half
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