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Build a Superfandom
Previews
Getting your mindset right - 10 minute preview (10:57)
What is an ideal customer avatar? - full preview (7:15)
The spokes on your promotional wheel - full preview (3:22)
Welcome Video
Welcome to the course! (1:38)
Getting your head right
Getting your Mindset Right (29:38)
Finding the perfect customer
What is an ideal customer avatar (7:15)
How to find your ideal customer avatar (16:01)
How to find the perfect model for your business (14:53)
Making the perfect product
What makes a good brand? (10:59)
The magic relationship between customer and product (15:18)
How to survey your audience to find the perfect product for them (19:10)
Building out a sales funnel
What is a sales funnel? (10:30)
Buying triggers and key decision points (13:48)
Planning out your funnel (6:37)
How to build out your funnel (22:12)
How to use Mailchimp (15:12)
The psychology behind our email sequence (16:27)
Constructing our funnel in Mailchimp (23:31)
Abbreviated Email Sequence
How to cull an email list (19:24)
Scaling your funnel
Spokes in your promotional wheel (3:22)
Using social media effectively (12:20)
How to make content marketing work for you (14:48)
How to explode your audience with cross promotion (20:37)
The key to paid advertising (15:53)
Goodbye Video
You made it! (1:27)
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