How to Build Your Creative Career: Audiobook and ebook
Make Great Content, Build an Audience From Scratch, Sell at Live Shows, and Launch Products Successfully
Are you sick of barely scraping by as a creative?
How long have you been trying to build your career? How many hours have you spent banging your head against a wall? How much money have you sunk into ads and marketing that just don't work?
Now, what if you had a blueprint that could show you all the elements you need to build a creative career without feeling gross about it. How much would that be worth to you?
I have built my own career from a few thousand dollars into a six-figure business that is thriving. I've built a mailing list fill with thousands of fans, raised over $100,000 on Kickstarter launching creative products, and sold at hundreds of events around the country.
This audiobook can't guarantee you a successful career, but it can give you all the fundamental knowledge you need to set you up for success because it was written by a creative for a creative.
How to Build Your Creative Career is set up in five sections: How to Make Great Content, The Basics of Sales, Building an Audience from Scratch, Making Money at Live Shows, and Launching your Product Successfully.
Every creative I've ever met is stuck at one of those stages of their career, and this book gives you the tools to open those floodgates, overcome those blocks in your own career, and supercharge your career.
So the question is this: if this book can break you through the blocks in your own life, what is it worth to you?
I am a USA Today bestselling author, book marketing expert, audience growth hacker, Kickstarter guru, and all around lover of creative humans.
I love creatives.
Down to my core I am passionate about people who create. That’s not just artists or writers either. I’m talking about tech entrepreneurs, business owners, electricians, musicians, and anybody that’s got a passion to bring something new into the world.
They are the crazy people. The wonderfully crazy people. My kind of people. But there’s a problem with all of us.
It’s not that we are crazy. It’s not that we’re passionate. It’s not that we’re knowledgeable about what we do. No. We’ve got all of that.
The problem is that we have no idea how to put it all together into a beautiful package people want to buy, and we don't know how to find those people, grow our audience, and thrive as creatives.
I’ll tell you, people WANT what you have to sell.
They NEED what you have to sell. You just have to know how to give people what they want. That’s why I’m here.
I originally received a digital ARC of this book from the author, but later purchased the final publication, because I’ve supported several of his Kickstarter campaigns and follow his creative business advice group and listen to his podcast from time to time. What can I say, I’m still having trouble getting into podcasts. In any case, I love this guy’s passion for his personal works and his indie press releases. I know I’ve learned so much from him already, so reading this book was a no brainer.
Initial thoughts- this book was great. It wasn’t too long, but it was a hefty length because it covers a lot of information. I like that, before the book dives deep into the how-tos of the creative business, the author explains the necessity of passion. Passion is the one thing I think, anyone who encounters Russell Nohelty, notices about him. He loves what he does and frequently reiterates that that has to be the number one reason a person decides to create something, whatever it is.
Then the book starts to dive into the how-to of business, but not just general stuff. Everything Nohelty discusses is directed specifically to creative people who want to make money with their creativity and break the stigma that all artists have to be starving. He speaks to the readers as if there’s a conversation happening. He’s quite frank and down to earth, but still concise and purposeful with his words. There are times when you can almost hear Russell yelling into the pages that yes, this is going to be hard, but it’s not impossible.
Nohelty is also upfront and honest about what has and hasn’t worked for him while leaving it to the reader to decide what they want to try because he or she might have a completely different experience. There are certain aspects of the book that feel like life hacks. They are literal step-by-steps of what he did, so why not try it yourself.
I feel like a large part of the book, when reading in between the lines, is about gearing the reader up to break out of their comfort zone. There are things he mentions in this book that I’ve thought about doing but just didn’t think that was the way things were done. Now I know that they can be the way, there are just so many people who are too afraid to try them. He also mentions a few things I never would have thought of, which I now realize is a reflection of the lack of confidence I sometimes have in my own work.
I don’t know that this is the greatest book ever written about the business of creativity, but it’s pretty darn good. I’d totally recommend it. Heck, that’s what I’m doing right now.
- Toinette Thomas, Author, What Does Joe Need
One of the hardest things to do when you are a creative person is to sell your own work, especially when our society is stuck on this notion that all artists/writers/creators must starve and suffer for their art. Well, Russell Nohelty is here to tell you that it’s a load of crap and I agree with him. Luckily, he’s also written a handy-dandy guide to walk you through the emotional and practical aspects of selling your work.
Mr. Nohelty has done a great job of breaking down the basics of selling. It can be a bit intimidating to the beginner, so I strongly suggest you implement his suggestions in stages. I have personally found many of his selling techniques to be very effective, but I would add that you should tailor your own selling practices to fit your personality otherwise they could come across as forced or desperate. My favorite section in that part was Buying Triggers. I found it to be accurate and very concise. Part 4 was spot on with its discussion of how to make money on live events. I would add a caveat to the Splitting Tables section as I have found as my own inventory has grown that I like to have my own table for branding purposes. I whole-hardheartedly agree that splitting a table is a very good idea when you are first starting out. (I did that my first two years exhibiting.) And thank you for adding a chapter on budgeting. I know many people who just don’t get how important that is.
I do have a couple of minor nitpicks. It would have been nice to have a paragraph or two discussing getting a DBA (Doing Business As) or incorporating. No need to get into any legal aspects, but simply making creators aware that having one or the other is necessary for getting a business account at bank or for tax purposes. I’m also not sure why he devotes two chapters about not launching your dream project first other than he finds this point to be really important. I completely agree with him, but the first chapter on it pretty much covers this topic. A nod to it in the Afterword would have been sufficient in my opinion.
This book is packed with fabulous information so I would recommend reading it over a few times or breaking it up into sections so you aren’t overwhelmed. As a creator myself and a veteran of many Cons, I know just how hard it is to create, then turn around and sell. It definitely would have been nice to have had this book when I first started out.I love this book! It's full of actionable steps to get your creative career of the ground. Russell does not mess over words. He's straight forward with his direction, he not trying to withhold information so he can push another book on you. He wants you to succeed! I'm 65% done with the because I'm taking the steps to make a sustainable career. I tell every creative I know to pick up the book and I hope they take my advice. And you should too if you want to have a sustainable creative career.
- Madeleine Holly-Rosing, Creator, Boston Metaphysical Society
Russell knows that there is no louder silence in a creative person's life than sending your work into the world and watching it languish in the Amazon sales ranks or fail to gain traction on social media. Selling is hard! Managing your product to keep it afloat in a sea of desperate indie creators isn't a simple task and takes MONTHS of careful thought and planning, time that many neglect to spend.
This is a title from the trenches - Russell has done (and sometimes failed) and learned and documented the real-life moments that will take a creative from dreaming to doing. Still, this manual reads easy and fast, and should resonate with anyone who feels like they are approaching that point of their artistic career where it's time to go big and get recognized
Good luck in your creative endeavors, I hope to enjoy the fruit of your hard work that is shared by the knowledge in this guide.
- Cordell Falk, Author, Valley of the Damned