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THE BILLION DOLLAR KICKSTARTER TACTIC NOBODY’S TALKING ABOUT BY RUSSELL NOHELTY

I love Kickstarter. It is an unabashed and unconditional love. Kickstarter has done more for my career in the past year than making great content and building my brand has for the previous 7. And in running my last Kickstarter I learned something that nobody talks about…ever. It’s the secret...

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THERE'S NO EXCUSE FOR A BAD WEBSITE DESIGN

I have no programming skills at all. I can't tell HTML from a Hat Melon. It all looks like translating English into Spanish into Farsi into Aramaic to Hieroglyphics, running it all through a cheese grater and then having your cat reassemble it. That being said. I designed and built this...

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WHY HIRING A KICKSTARTER COACH ISN’T AS CRAZY AS IT SOUNDS

On the surface it sounds like of nutty, right? You don’t have money for your project, which is why you’re on Kickstarter to begin with. So of course you can’t afford a coach or a class to help you make your project a success, right?Honestly, I know how you feel. That’s how I felt before we...

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WHAT IS THE MOST EFFECTIVE USE OF A KICKSTARTER CAMPAIGN?

People use Kickstarter in many ways. They try to raise funds up front for a project. They try to raise it in the middle. They try to raise for projects that have no art; that have no creative team; that barely have a concept. But there is one surefire way that Kickstarter is most effective: As a...

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WHY IT’S IMPORTANT TO WORK ON THINGS YOU CARE ABOUT

One of my goals for 2016 is to only work on projects, with people, and for companies that I believe in fully.I know that's not possible for everybody. Heck, it's not even been possible for me historically. However, in the past couple of months I've been able to devote myself almost fully to...

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WHY DOESN’T ANYBODY PLEDGING TO MY KICKSTARTER? AND HOW TO FIX IT…FOR FREE!

You’ve got a product. You demo it a couple times. You show it to your friends. You even talk about it on social media sometimes. You set it up on Kickstarter even! That’s supposed to be the magic formula, right? I mean every Kickstarter succeeds! But nobody is pledging! Why? First, I’m making...

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WHY YOU NEED A GOOD $1 KICKSTARTER PLEDGE LEVEL

It seems silly to have a $1 pledge level, right? I mean how much is $1 going to move the needle? You would need 100 backers to make $100. That’s insane. However, there’s a great reason that the $1 level might be the most important level of your whole campaign. It all comes down to a marketing...

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