People ask me all time how I’m able to build such a strong connection with my audience. Is it because I have so much content, or because I launch multiple books at a time books so quickly, or because I've been doing this for the better part of a decade so I knew people.

The answer is yes, yes, and yes.

But more, it's because people think I am authentic. I speak what I mean, I am not afraid to show my flaws, I geek out on stuff, and I'm not a perfect little package.

People like people that are true to themselves. Even if not everybody likes you, that's okay. You're not here to please everybody. You're here to find a group of like-minded people that share your vision.

When people start out they are so scared of showing themselves are fragile, or new, or flawed. But that's what people like about you.

That's what makes you unique. That's how you will find your audience. Not my audience, mind you. There may be some overlap of people who like my stuff and yours, but we'll also have people that like my stuff and hate yours, or love yours and hate mine.

And that's okay. There's 400 million+ people in this country and 6 billion+ in the world. There's room for both of us to be authentic and find people that share our minds.

But you have to put yourself out there. That's the hardest thing in the world to do. Open up to strangers.If you can, though, the results can be magic.

Make sure to check out too in order to start your journey on the right foot.