Build your Creative Career

Make it Once. Sell it Forever. Build a Brand for the Future.

AUTHENTICITY

People ask me all time how I’m able to build such a strong connection with my audience. Is it because I have so much content, or because I launch multiple books at a time books so quickly, or because I've been doing this for the better part of a decade so I knew people. The answer is yes, yes,...

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BUILD THAT KICKSTARTER BUZZ

I can't believe it's been a year since I've run a Kickstarter. Our first Kickstarter actually launched this company and helped us release five books in 2015. Even though we hit 150% of our goal for Ichabod, our goals this year are much more ambitious. In order to hit them we've put together a...

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HOW DO YOU BUILD AUTHORITY IN A SPACE DOMINATED BY BIG BRANDS?

You toiled for years to break through all your terrible ideas and found your amazing one...the one everybody is going to need… …and yet nobody’s buying it. Why? It’s because nobody knows you exist! New product creators always think that the world is going to open for them when their product...

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How to Make Sure Your Kickstarter Gets Off On The Right Foot (with lots of money and backers)

***RESYNDICATED FROM BLEEDING COOL*** Last year, my publishing company Wannabe Press (www.wannabepress.com) ran a Kickstarter for our first book Ichabod Jones: Monster Hunter.It was a long row to hoe, but we funded and even hit a stretch goal! Yay! 162 backers and 150% of our goal. Yaay! We...

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THING I WISH I ONLY KNEW WHEN PLANNING MY CAREER

We can't look back. We have to be sharks, who can't look back because they have no necks. Trust me on this. I did the research. I actually love where I sit right now, minus a few hundred thousand page views a day. We have a great audience, amazing comics, and a real community feel.But it took a...

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MY GENERAL PROCESS FOR FUNDING A KICKSTARTER

I'm going to have Kickstarter on the brain for the next two months, because we're launching our Kickstarter for Katrina Hates the Dead (www.wannabepress.com/katrina) on September 8th. People want to know how to properly market a Kickstarter for maximum impact. There are so many pieces to this...

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SHOULD YOU RUN A KICKSTARTER CAMPAIGN DURING A SHOW YOU'RE SELLING AT?

One of the great struggles of my professional life is when to run my Kickstarter campaigns, how to drive business, and how to integrate the Kickstarter into my convention appearances without distracting from con sales. See, we're a young company without the advantage of much book store shelf...

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SO YOU REALLY WANT A MENTOR, HUH?

I've never had a specific mentor for my writing, or my businesses. I've always learned from other people sort of piecemeal and taken the best from everybody around me. But there was never anything formal, or a single mentor I can point back to that helped me become the writer I am today.So I...

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SO YOU WANNA SELL MORE AT CONS

Historically, I have done very well at cons. We've increased our sales every con we've ever been to, and every year our revenue exceeds that of the previous year, mostly from cons. That being said, most people hate cons. I thrive on them. I love meeting the fans, selling the fans, and making...

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THE BEST WAYS TO GET FREE ADVERTISEMENT FOR YOUR BOOK, NOT GUARANTEED

There is a time and a place for paid advertisements. You are going to draw a lot more eyeballs onto your work with some good paid advertising that you ever will with free advertising. That's not to say that free advertising isn't worth it though. It's absolutely worth the time, energy and growth...

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